Australian advertisers examine UK Google boycott – The Australian Financial Review

The Australian Financial ReviewAustralian advertisers examine UK Google boycottThe Australian Financial ReviewAustralian advertisers will closely analyse a UK boycott of Google ads, as major brands, including the UK government, pull ads from the technology giant after they were placed alongside undesirable content, such as extremist material and hate speech.Google offers…

Snapchat ROI lagging far behind Facebook, Google and competitors – MobileMarketing Magazine

MobileMarketing MagazineSnapchat ROI lagging far behind Facebook, Google and competitorsMobileMarketing MagazineSnapchat provides significantly worse ROI than its competitors, according to a survey of 1,600 marketers carried out by RBC Capital Markets. Snapchat was rated behind Google, Facebook, Twitter, LinkedIn, YouTube and Yahoo, scoring 3.43 on an ...#SocialSkim: Facebook Clones Snapchat (Again),…

Google offers more control, after ads on offensive content leads to brand boycott – TechCrunch

TechCrunchGoogle offers more control, after ads on offensive content leads to brand boycottTechCrunchThe U.K. government, the Guardian newspaper and France's Havas (the world's sixth-largest advertising and marketing company) pulled ads from Google and YouTube on Friday after failing to get assurances from Google that the ads wouldn't appear next to ...Banks…