Google’s Universal App Campaigns can now target for in-app actions – Marketing Dive

Marketing DiveGoogle's Universal App Campaigns can now target for in-app actionsMarketing DiveGoogle announced improved ad targeting capabilities are now available for its Universal App Campaigns, according to TechCrunch. With the new upgrades to Universal App Campaigns, advertisers can now optimize their campaigns to target users who are ...Google ramps up marketing…

Twitter’s NFL live stream and Facebook’s Sports Stadium should get married – Marketing Land

Marketing LandTwitter's NFL live stream and Facebook's Sports Stadium should get marriedMarketing LandFor starters, Twitter's livestream wasn't so much live as one-minute-behind live, so the curators could ensure the included tweets don't spoil plays that haven't hit the livestream. There's also a marketing angle. If people think their tweets have…

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Google, Facebook, IAB & Major Brands form Coalition for Better Ads – Marketing Land

Marketing LandGoogle, Facebook, IAB & Major Brands form Coalition for Better AdsMarketing LandFounding members include Google, Facebook, GroupM, Procter & Gamble, Unilever and The Washington Post, as well as associations such as the Interactive Advertising Bureau (IAB), IAB Europe, the American Association of Advertising Agencies (4As), the ...Google, Unilever and P&G…