Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement – Marketing Land

Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement  Marketing LandIn an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA), Google ... from "{Google Marketing}" - Google News https://url.adsfrom.us/2KDqaY7

Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement – Marketing Land

Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement  Marketing LandIn an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA), Google ... from "{Google Marketing}" - Google News https://url.adsfrom.us/2KDqaY7